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Xbox 360 Core Slight Loss Leader News
Chris Leyton
24/11/2005
US analysis firm predicts slight loss for the early Core system sales...
Following on from information that Microsoft stands to loose $126 per Xbox 360 premium unit Portelligent, a provider of reports and analysis through rigorous âproduct-teardownâ methodologies, has today ripped open the Core unit and estimated the likely loss Microsoft faces.
Based upon its product teardown analysis, Portelligent estimates the total hardware cost of the Xbox 360 Core System to be approximately $310 (£180) compared to the $299 North American retail price or £209.99 in the UK, although differences in sales taxes plays a significant role in the disparity between both territories.
"Naturally, Microsoft is banking on sales of higher-margin bundle systems, accessories, and of course games, to turn the financial picture positive." commented David Carey, President and CTO of Portelligent.
"The Xbox 360 board design and layout show clear evidence of enabling alternate parts in selected areas. In fact our analysis turned up four different 'surprises' for component design wins when compared with information already out in public. The devices that support the wireless link for the Xbox 360's wireless game controllers, for example, appear to be supplied by both National Semiconductor and Marvell." explained Carey.
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