Ubi Gets James Cameron's Avatar License News
Jon Wilcox
24/07/2007

Adaptation of Cameron's first movie since 1997 to be produced by Ubisoft; release pencilled in for May 2009...
Ubisoft has today confirmed that it's to adapt Hollywood director James Cameron's Avatar movie, which is due to arrive in cinemas during May 2009.
The movie, which re-unites Cameron with Aliens star Sigourney Weaver, has been in various stages of development for ten years, and promises to deliver photo-realistic CGI from Peter Jackson's WETA Digital. The story of an Avatar, a human mind in an alien body, the movie follows the complexities and conflict faced by the character in a war between humanity and an alien race.
"Ubisoft is excited to partner with 20th Century Fox and James Cameron on this important project. 'Avatar's' rich scenario, onscreen action and special effects will provide a wealth of inspiration to create a unique interactive experience," said Yves Guillemot, chief executive officer of Ubisoft. "True to their reputation, Ubisoft's creative teams are looking forward to recreating Cameron's high definition 3D environment in a compelling game for film and game fans."
James Cameron commented: "For the movie 'Avatar' we are creating a world rich in character, detail, conflict and cultural depth. It has the raw material for a game that the more demanding gamers of today will want to get their hands on -- one that is rich in visuals and ideas, and challenging in play. I told the Ubisoft team I wanted them to be free to do their very best work, and not think of this as a movie-based game. They responded with a fully realized presentation which captured the soul of the world and the characters, while promising to be a knockout game on its own terms. Their passion inspired my confidence that they are going to do something transcendental."
Elie Dekel, Executive Vice President of Fox Licensing and Merchandising added: "James Cameron's "Avatar" will re-define the movie-going experience forever. Cameron's vision and innovative approach to film-making demand that we align this breakthrough project with the most talented and creative partners in the world. As we embark on the incredible journey that is "Avatar," we are thrilled to be collaborating with Ubisoft on the development of the video game. After an extensive review, it became clear the talented Ubisoft team is uniquely able to bring Cameron's vision into the interactive realm."

