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Take-Two Boss: GTA IV 'Vastly Better' Than Expectations News
Jon Wilcox
27/11/2007
Zelnick reaffirms plans to grow Take-Two as well as building up expectations to the latest instalment of Rockstar's Spring behemoth...
Take-Two Interactive chief, Strauss Zelnick, has spoken at the Reuters Media Summit and revealed that Grand Theft Auto IV has benefited from the push to a Spring 2008 launch, believing it to be 'vastly better' than gamers already expect it to be.
He also explained that the publisher's future now laid in the development of original IP such as BioShock, rather than acquiring licensing such as Marvel's Ghost Rider.
Asserting that Take-Two is now in a state of growth following the completion of the new Board of Directors' restructuring earlier in the year, Zelnick commented to the news organisation that: "I'm much more interested in growing the business than in selling it, to be clear...I imagine we will try to find greater efficiencies but they probably won't be through headcount. I imagine headcount will grow. This is a growth business. We are in growth mode." The statement comes as a response to speculation that Zelnick was preparing to sell the publisher to the likes of Electronic Arts.
A specific release date for GTA IV is yet to be revealed, but it is expected to be launched before the end of Take-Two's second fiscal quarter in April.
Anonymous
Date Added:Tue 2nd Sep 2008 15:59
Anonymous
Date Added:Wed 27th Aug 2008 12:46
firstmitsukai
Date Added:Wed 20th Aug 2008 20:58
gfh-77
Date Added:Mon 7th Jul 2008 16:14
yep the promotional codes for points and gamer pics no longer works, the codes have now expired even though there's no expiration date. nice one microsoft... [ Read full comment... ]
Anonymous
Date Added:Fri 20th Jun 2008 15:55
randomuser
Date Added:Wed 18th Jun 2008 00:05
Anonymous
Date Added:Tue 17th Jun 2008 01:47
gfh-77
Date Added:Sat 7th Jun 2008 08:10
gfh-77
Date Added:Sat 7th Jun 2008 08:06
Date Added:Tue 20th May 2008 11:56
where the love is the xbox 360 patch aint no update for us just love in Sony n its love in ps3 love dat n sort out 360 as well wiv it goin down in price it will b like all past consoles a flopp its getti... [ Read full comment... ]
Anonymous
Date Added:Fri 6th Jun 2008 20:16