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Sony Sets Up Shop In Poland News
Jon Wilcox
17/10/2007

SCEE Worldwide establishes operations in the former Eastern Bloc country...
Sony Computer Entertainment Europe has today confirmed the establishment of Sony Computer Entertainment Polska, based in the Polish capital of Warsaw. The new outfit is set to manage SCEE titles in the former Eastern Bloc country from April 1st 2008 and opens up the PlayStation brand to greater exposure in Central and European countries.
"Many of the leading pan-European retailers with a strong gaming focus are already well established in Poland", said Hal Bame, SCEE's Sales and Marketing Manager for Central and Eastern Europe, "and there are a number of very prominent and successful Polish retailers who are helping to invigorate the gaming market. Without a doubt, Poland is currently the powerhouse of growth in the games market in Central Europe, and SCEE's formation of a wholly owned subsidiary in Warsaw will give even greater momentum to what is already a terrific success story. Our continued focus on this vibrant and energetic region has resulted in strong and exciting growth, and this latest move will take it to the next level."
"Our commitment to the Polish games market is clear", said Marcin Ziobrowski, the General Manager designate of the new Polish subsidiary. "Not only have we today announced the launch of the Polish PLAYSTATION(r)Store, online store front for PLAYSTATION(r)3's (PS3(tm)) PLAYSTATION(r)Network, but we will also be focusing on delivering even more game titles to our Polish consumers in Polish. We already do this with PlayStation(r)2 and PSP(tm) (PlayStation(r)Portable) titles but we will also be localising PS3 titles as well."
Peter Laughton, Electronic Arts's Vice President of Central Europe spoke about SCEE's expansion into Poland, stating: "We are naturally delighted that SCEE has embraced the opportunities offered by this exciting and vigorous market, and we look forward to working closely with them to bring the joys of PlayStation to many more consumers here in Poland and across the region."







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Date Added:Thu 21st Aug 2008 17:26
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Glyndwr
Date Added:Wed 2nd Jul 2008 17:01
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Date Added:Wed 9th Jan 2008 00:31
SD stuff on the Blu-ray discs for PSP viewing.
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Date Added:Tue 8th Jan 2008 21:04
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Date Added:Tue 8th Jan 2008 18:03
the same size as the Orignal psp but with a hard drive! get the word out maybe they will he... [ Read full comment... ]
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Date Added:Thu 3rd Jan 2008 17:45
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