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Sony Boss Sets New PS3 Target News
Jon Wilcox
21/07/2008
Kaz Hirai wants PlayStation 3 sales to top 150 million after nine years...
The original surpassed 100 million units, and the figure for the PS2 continues to swell above the 140 million unit mark, but that hasn't stopped Sony Computer Entertainment boss Kaz Hirai from setting an even higher target for the PlayStation 3.
Speaking in an interview with the Financial Times, Hirai stated that, "I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?"
Sony has always targeted decade long life-cycles for its PlayStation hardware, with the corporation announcing a new PS2 bundle at last week's E3 2008 summit in Los Angeles.
SCE expects life time sales of over 22 million units for the PlayStation 3 by the end of March 2009, though lower price points in future years (especially when an assumed PS4 arrives) will no doubt continue to drive sales.
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