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SCEA Announce Huge F1 2001 Promotion. News
Chris Leyton
00/12/0000
Fancy racing against Jenson Button (he`s an F1 driver for those not in the know).
SCEA today announced it's marketing and promotional plans for the 989 Sportsâ⢠branded Formula One 2001â¢, available exclusively on the Playstation2.
During the week of September 24, in conjunction with the Formula One United States Grand Prix in Indianapolis, SCEA will kick off a variety of sport promotions with Benetton Formula 1 driver, Jenson Button and a national multi-million dollar advertising campaign.
At the U.S. Grand Prix, SCEA will host the PlayStation Formula One American Challenge Competition co-sponsored by Best Buy, as well as provide consumer sampling opportunities of Formula One 2001 before its North American release via the "PlayStation 2 Touring Attraction." The "PlayStation 2 Touring Attraction" - a 68-foot truck filled with PlayStation 2 kiosks showcasing Formula One 2001 and other PlayStation 2 software titles, will be stationed in the infield of the Indianapolis Motor Speedway throughout race weekend. The winner of the PlayStation Formula One 2001 American Challenge Competition on Formula One 2001 for the PlayStation 2 computer entertainment system will race against Benetton Formula 1 driver, Jenson Button.
The first ever annual PlayStation Formula One American Challenge Competition will include consumers racing for a top lap time on the Indianapolis Motor Speedway in Formula One 2001 for a chance to race against Benetton Formula 1 driver, Jenson Button.
Four finalists will be determined at two locations. The first location will be at the Castleton Best Buy store in Indianapolis, Indiana (5820 East 82nd Street). The trial at Best Buy will be conducted on Wednesday, September 26, 2001 from 5:00 p.m. â“ 7:30 p.m and two finalists will be selected. The second location will be at the "PlayStation 2 Touring Attraction" in the infield of the Indianapolis Motor Speedway. The trial will be conducted on Friday, September 28 from 8:00 a.m. â“ 4:15 p.m. (one winner determined at 4:30 p.m.) and Saturday, September 29 from 7:00 a.m. â“ 12:45 p.m. (one winner determined at 1:00 p.m.). The four finalists will race against each other on the Indianapolis Motor Speedway in Formula One 2001 for PlayStation 2 on Saturday evening at a private location to race against Button in the final competition.
