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Raised Marketing Drive Behind Dead Rising News
Chris Leyton
11/09/2006

Capcom confirms an extra $3 million to support Frank’s journey for the truth…
North America is going zombie crazy for Capcomâs Dead Rising, though it seems the Japanese publisher was caught unaware of the success that their debut Xbox 360 would achieve. As a result, the publisher today announced an expansion of its marketing efforts behind the title, pledging an additional $3 million national television campaign to match the recently finished one - effectively doubling Capcomâs efforts.
"Dead Rising delivers a truly unique, exciting gameplay experience and has been an incredible addition to the lineup for Xbox 360," said Jeff Bell, Corporate Vice President of Global Marketing, Interactive Entertainment Business, Microsoft. "Quality titles like this attract additional gamers to the system and exemplify the amazing capabilities that next generation gaming has to offer."







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