Play.com Live Unveiled News
Jon Wilcox
15/11/2007
The UK e-tailer reveals its inaugural consumer event to be held at Wembley in Spring 2008...
Despite the Edinburgh Interactive Entertainment Festival and London Games Festival taking up the reins, the consumer-focused videogames events have largely fallen by the wayside since the sole Game Stars Live back in 2004 at London's Excel Centre.
That's about to change in Spring 2008 when UK online retailer Play.com launches its inaugural Play.com LIVE at London's Wembley. Tickets for the event, which is scheduled to take place on the 15th/16th March, are due to go on release from December 3rd.
Head of Games at Play.com, Gian Luzio said: "The UK audience has been starved of a gaming lifestyle show and we are delighted that we are bringing Play.com Live to the market. We're really excited about the proposition that Play.com Live will offer and through our consumer research it proves that this is exactly what they desire.
Luzio continued: "Play.com Live provides a great platform for all games publishers to showcase their games for 2008 and Wembley provides a fantastic venue for an entertainment show. We have some fantastic plans for this, ensuring it appeals to the mainstream audience both young and old."
Further details are expected to be released over the coming months in the run up to event.