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Pitbull Tamed By Midway News
Jon Wilcox
04/10/2005

Midway announces the acquisition of the UK based developer LA Rush...
Midway has today announced the takeover of the British developer Pitbull Syndicate, which is currently working on the Xbox/PlayStation2 title LA Rush for the publisher. The deal will see the company re-branded as Midway Studios â“ Newcastle.
Confirming the news, Midway's President and Chief Executive Officer, David F. Zucker, commented, "We have been collaborating with Pitbull on the upcoming reinvention of our RUSH franchise, L.A. RUSH, which we anticipate will be launching in October. This close-knit team of highly talented developers brings to Midway a successful track record, specifically the Test Drive series, of which three titles have sold over one million units. L.A. RUSH will be the first title in our co-marketing relationship with MTV, and we are excited to add the creative force behind this title to our expanding internal development staff."
Midway's Senior Vice President - Worldwide Studios, Matt Booty, said, "Pitbull has mastered the art and science of arcade-style racers, with sophisticated technology that allows huge free-roaming environments, hundreds of destructible objects, and an advanced artificial intelligence system capable of handling more than 100 vehicles at once. Pitbull will form the foundation of Midway's future racing games, and we are excited to expand our international presence in one of the strongest regions for game development talent in the UK."
Weâll have more news on Midwayâs forthcoming releases in the futureâ¦







Anonymous
Date Added:Sat 10th Mar 2007 14:00