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Nintendo DS Across Europe - 10 Million And Counting News
Chris Leyton
22/01/2007
Nintendo celebrates the success of its popular handheld format, putting it into a similar bracket as the PS2...
We're getting ever so slightly less enthusiastic about running stories of Nintendo's unmitigated success these days, it seems barely a day passes without Wii achieving something, or as today proves, the DS accomplishes yet another significant milestone.
Laying claim to the fastest console ever to shift 10 million units across Europe, Nintendo today celebrated 22 months of conquering success since the DS first appeared on the scene back in March 2005.
Although the news serves as a continued reminder of the good times Nintendo is curently enjoying, it's worth putting this into comparison to understand that the DS performance is comparable to that of the PlayStation 2. Sony Computer Entertainment Europe recorded "shipments" of just over 12 million in September 2002, a 22-month period since its launch in November 2000.
Of course, this only serves to highlight the timeless issue involved when drawing any parallels between Nintendo and Sony; one consciously uses actual sales data, whilst the other refrains from releasing anything other then shipment figures. You decide which one offers a "fairer" portrayal of a system's success, although a source close to Nintendo did estimate a shipping figure of a "fair bit higher" then 12 million to TVG - not that we saw too many DS Lite's sitting on the shelves at Christmas.
Harking onto the widespread appeal of the Touch! Generations label and traditional games such as NEW Super Mario Bros, Nintendo's European Marketing Director commented:
"Nintendo DS topped the six million mark in September and has continued to go from strength to strength with thousands of new people being introduced to gaming through the Nintendo DS. Its appeal to both gamers and non-gamers means it has expanded the gaming population significantly. This landmark figure of 10 million Nintendo DS gamers cements the console's position as undisputed leader of the handheld market, bringing gaming to a whole new audience - something that was unimaginable a few years ago! The innovative Nintendo DS is now helping to shape the whole market with sales of the Nintendo DS console and games being the main drivers behind recent market growth all across Europe."
g.m
Date Added:Fri 1st Aug 2008 16:34
Anonymous
Date Added:Fri 1st Feb 2008 09:35
Since Christmas 2006 I also calculate that I have spent approximately £700.00 on games software, £700.00 on hardware and about &poun... [ Read full comment... ]
Anonymous
Date Added:Fri 30th Nov 2007 12:24
Anonymous
Date Added:Wed 14th Nov 2007 01:27
Anonymous
Date Added:Sat 10th Nov 2007 22:18
Anonymous
Date Added:Tue 2nd Oct 2007 23:45
abuse-here@inbox.ru
thank you!
Anonymous
Date Added:Sat 25th Aug 2007 00:34
Anonymous
Date Added:Tue 21st Aug 2007 18:25
most games you can play like a bare bones version with just one copy and 2/3 DS's, some you need a copy of the game each. like mariokart has a few courses and only one character for each person if you're sharing a catridge, but ... [ Read full comment... ]
kanada 22
Date Added:Mon 2nd Jul 2007 04:05
Anonymous
Date Added:Sun 17th Jun 2007 15:34
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