Microsoft & Paramount Pictures Announce Xbox Movie Showcase News
Chris Leyton
12/04/2006
Next generation home entertainment takes another step with the introduction of Xbox Movie Showcase content...
Gearing up towards a conflict that is far more then just about videogames with Sony, Microsoft today announced a partnership with Paramount Pictures to launch the first-ever Xbox Movie Showcase.
Featuring free, high-definition downloadable content from "Mission: Impossible III" and "Nacho Libre", the Xbox Movie Showcase also includes HD trailers, exclusive theme packs and pictures to customise the Xbox 360 dashboard around either film.
In addition, stars of Paramount Pictures films will also participate in the Xbox "Game with Fame", providing gamers the chance to compete with celebrities such as Jack Black
Commenting on the announcement, Gerry Rich, president of worldwide motion picture marketing, said, "This ground-breaking agreement takes interactive marketing and digital entertainment to new heights, representing the perfect match between gamers and the summer movies they can't wait to see."
"Paramount shares our commitment to providing an entertaining and meaningful gaming experience for Xbox gamers," said Aaron Greenberg, Group Marketing Manager, Xbox Live. "We're excited to be starting out on this multi-picture campaign and look forward to continuing to provide compelling entertainment experiences to gamers everywhere."
Both the Mission: Impossible III and Nacho Libre Xbox Movie Showcase are due to arrive on Xbox Live later today.