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Microsoft Target India News
Chris Leyton
14/09/2004

Xbox2 set to mark Microsoft’s latest move into the Asian market…
A report featured across www.sify.com today suggested that Microsoft will be aggressively targeting the Indian market for both PC gaming and the release of Xbox2.
Citing the potential of gaming as being huge in the region, Microsoft representatives claimed that the current generation of the Xbox wouldnât be released in the region, stating that the low penetration of broadband had been a âhindranceâ to its introduction in addition to inadequate distribution and retailing channels.
Microsoft India is currently undertaking an exhaustive research campaign to evaluate the market size and behaviour, the results of which are expected to conclude within the next three months.







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