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Microsoft Reduce HD DVD Player Price in US News
Gwynne Dixon
26/07/2007
But still no word of any similar price reduction for European Xbox 360 owners...
Microsoft have set the bar even higher (or perhaps that should be lower) by reducing the price of their HD DVD Player in the US from $199 to $179. This is sure to further solidify it as the cheapest HD DVD player currently available on the market.
In addition to this price reduction, Microsoft will also be offering five HD DVDs to anybody who buys a player for their Xbox 360 between August 1st and September 30th. Further promotions include an HD version of the film 300 that will be available on demand from August 14th on Xbox Live Marketplace. Also, members of Xbox Live will be able to download an HD version of the pilot episode for the TV series Heroes for a limited time.
As usual, Microsoft has failed to implement any of these types of promotions for European Xbox Live users. There remains nothing other than gaming media available over Xbox Live Marketplace for consumers in Europe, whereas US users can chose from a variety of TV shows and films. There is also no confirmation of a similar price reduction for the Xbox 360 HD DVD player in Europe.
"With the price reduction to $179, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition," said Jeff Bell, corporate vice president of Global Marketing, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft. "From the beginning, we set out to offer Xbox 360 owners an unrivaled high-definition experience, with a choice of optical discs on the HD DVD format and digital downloads through Xbox LIVE Marketplace - both of which have a selection of the best content Hollywood has to offer. Today's announcements around 300 and Heroes: Season 1 are great examples of how we believe HD content can be offered to consumers."
Under the five free HD DVDs offer available between August 1st and September 30th, Consumers will be able to choose from 15 different HD DVD titles.
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