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Microsoft Drive Down Xbox 360 Prices News
Jon Wilcox
10/03/2008
Xbox 360 Arcade drops below Wii price, with further cuts for both the Pro and Elite editions...
Microsoft has today announced a price drop for all three Xbox 360 SKUs in Europe from this Friday (March 14th), confirming recent online rumours that such a move was imminent.
For the first time, Nintendo's Wii has been undercut by one of the other two platform holders, with the price of an Xbox 360 Arcade unit reduced to £159.99, down by £40. Price drops for the other two Xbox 360 SKUs have also been announced, with the Pro system down to £199.99, and the Elite to £259.99.
"Xbox 360 is now mass market in Europe," said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business Europe. "We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in Europe; and our portfolio now offers the kind of mainstream entertainment experiences that secure wider appeal for Xbox 360. These factors allow us to execute on our strategy to widen the market for Xbox 360, as planned.
"We continue to offer intense, immersive gaming experiences for gamers - but now we're priced in a way that will allow new consumers to find out for themselves why Xbox 360 is the ultimate in high-definition entertainment." said Lewis. "History shows that £159.99 is the price point where a console's audience begins to expand, and with these new ERPs in place we're ready to bring more consumers into the Xbox 360 world."
The move had been widely expected, with both Wii and PlayStation 3 gaining pace on the Xbox 360 across Europe, which has been described as the key battleground in this round of 'console wars'.
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coruscant
Date Added:Fri 18th Jul 2008 12:21
gfh-77
Date Added:Thu 10th Jul 2008 07:03
Date Added:Wed 9th Jul 2008 17:52
gfh-77 i can't believe you're still on here babbling on.Why don't you give M$ a ring & see if they'll sell you a life with a dual core processor ha ha.I bet your still a virgin.Nerd!
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