Microsoft Celebrates UK Xbox Success News
Derek dela Fuente
22/10/2004
Xbox takes a 53% share of the console market in the UK last week…
Having recently celebrated the success and with the pivotal release of Halo 2 impending, Microsoft today announced that the Xbox enjoyed a 53% share of the UK market last week, an improvement of 49% compared to the previous week.
"This is fantastic news for Xbox â“ demonstrating its ever-strengthening position in the video game console market," said Michel Cassius, senior director, Xbox Platform and Marketing. "We have some fantastic games on the way â“ the innovative Fable, the debut of Electronic Arts' games on Xbox Live such as EA SPORTSTM FIFA® Football 2005, Pro Evolution Soccer 4 â“ also on Xbox Live - and of course the hottest game this Christmas on any platform, Halo 2. Any gamer confused about which console to buy this Christmas should get to the stores quickly".
With cumulative worldwide shipments passing the 15.5 million mark, Microsoft expects this figure to rise to more than 20 million by June 2005. Xbox Live! subscriptions are also expected to pass 1.5 million members by the same period, representing a 50% growth.