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Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around you. Fusing powerful hardware, software and services, Xbox 360 fully engages you in a gaming experience that is more expansive, dramatic and lifelike, where the possibilities are limitless and your imagination knows no boundaries.

Format: Xbox 360
Release 02 Dec 2005
Developer: Microsoft Game Studios
Publisher: Microsoft Game Studios
Players: Xbox Live
PEGI Rating: NUL
Editor Score: 0 User Score: 7
Xbox 360 boxshot on TotalVideoGames.com

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Michael Bay Slams Microsoft News

Gwynne Dixon

05/12/2007

Gwynne Dixon

The uber-action movie director/producer has openly criticised Microsoft's policies towards the HD format...


Michael Bay, the director of such films as The Rock and Transformers, has painted a conspiratorial picture of Microsoft's marketing policies regarding high definition media. He made the comments on the 'DVD Formats' forum of his official website.

And the plot thickens... Bay maintains that Microsoft is paying film studios $100 million payouts to adopt the HD-DVD format. Apparently, this is not to ensure the success of the HD-DVD brand, for which there is already an Xbox 360 HD-DVD player available (retailing at £114.99).

On the contrary, according to Bay, who asserts that these payouts are to maintain "confusion in the market until they [Microsoft] perfect the digital downloads." Here are Bay's comments in full:

"What you don't understand is corporate politics. Microsoft wants both formats to fail so they can be heroes and make the world move to digital downloads. That is the dirty secret no one is talking about. That is why Microsoft is handing out $100 million dollar checks to studios just [to] embrace the HD DVD and not the leading, and superior Blu-Ray. They want confusion in the market until they perfect the digital downloads. Time will tell and you will see the truth."

Currently, HD-DVD's (developed by Toshiba) and Blu-Ray (Sony) are battling it out for the dominant share of the HD disc market. Recent European sales figures placed Blu-Ray movies (not including game discs) considerably ahead of HD-DVD with a 73% share of the market, largely due to the presence of the PlayStation 3.

This news comes a day after Microsoft unveiled their European Video Store on Xbox Live Marketplace, where Xbox 360 owners can rent HD films for approximately £3.20 (380 Microsoft Points).
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Editor Score: 0 User Score: 7