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Market Research Warns Of PS3 Risk News
Jon Wilcox
16/05/2006
Sony making a serious bet with the blu-ray drive in the PlayStation3 according to one analyst...
Confirmation of the pricing schemes for PlayStation3 may prove decisive in the next-generation war, with Sony placing a 'serious bet' that consumers will be attracted to the premium system thanks to its inclusion of the blu-Ray drive, that's according to one analyst at market research company ABI Research.
Commenting on the risk, Principal Analyst Michael Wolf at ABI Research said, "Asking consumers to pay $500 to $600 for a game console, when most have yet to purchase an HDTV, will give many current PlayStation 2 owners reason to consider the competition...Sony has clearly hamstrung itself with a box that is expensive to manufacture, and these costs are driving a retail pricing strategy that places a high financial burden on the consumer."
Wolf compared the price of the machine to its next-gen competition, Microsoft's Xbox 360, and Nintendo's Wii. Even though Nintendo has remained silent on the exact price of its console it's still expected to retail for far less than both PS3 and Xbox 360 when it goes on sale in the fourth quarter of 2006, and we already know that the Xbox 360 costs less than PS3 at retail. He also compared the reaction to the Wii at E3 2006, which Wolf describes as having stolen the show, and also spoke about Microsoft's Live Anywhere technology:
"The ability for gamers to be continuously connected across three screens is incredibly important...While we believe buy-once-play-anywhere will be hard to implement due to intellectual property and technology restrictions, the initial benefits of Live Anywhere--such as mobile scheduling and game asset purchases--will give Microsoft something that the other two competitors will be hard-pressed to counter."
Ultimately Wolf puts the analysis into black and white, Sony's decisions may cost it the number one spot in the next-generation war. It's certainly a bold prediction to make at this stage of the battle, especially with the PlayStation3 still several months away from launch, but it does bring into focus just how much Sony is banking on the power of both the PlayStation3's technologies and the power of the PlayStation brand itself.
We'll have more news shortly...
coruscant
Date Added:Fri 25th Jul 2008 13:10
Anonymous
Date Added:Fri 25th Jul 2008 08:04
What, so that means they're not reputable? PlayStation LifeStyle has many industry contacts, and their information is correct. They've garnered 650,000 vi... [ Read full comment... ]
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