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Hirai: PS3 May Turn A Profit In 2008/09 News
Jon Wilcox
08/01/2008

The Sony Computer Entertainment boss reveals that a reduction in costs could make the console profitable in the next fiscal year...
Speaking at CES 2008 in Las Vegas, Sony Computer Entertainment chief Kaz Hirai has revealed his hopes that a continued reduction in costs could mean the company could finally make a profit with PlayStation 3 during the next fiscal year, which begins on April 1st.
In a brief chat with Reuters, Hirai explained that whist turning a profit in the next twelve months wasn't definite, "We are going through the budgets right now...it's what I would like to try to shoot for."
Besides a reduction in component costs, the former head of SCEA also explained another reason behind the potential profit margin: "The 40 gigabyte PlayStation 3 obviously has fewer components (than more powerful models), and uses less power, which means that components required to dissipate heat, for example, can be smaller, so there is some cost reduction there."
According to Hirai, the reduction is in line with previous expectations.







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