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DiRT Races To 500k Sales News
Jon Wilcox
28/06/2007
Codemasters reveals global sales of Colin McRae's latest instalment; Americanisation pays off with over 50% of sales in North America...
Codemasters has today confirmed that one week global sales of Colin McRae DiRT have passed through the half million unit mark, taking the number two spot in the UK charts, and the top spot in North America.
The game has had a significant overhaul, with Colin McRae DiRT (or just plain DiRT across the pond) broadening the franchise's appeal with gamers on the other side of the Atlantic - which today's figures certainly back up.
"This success with DiRT is a text-book case of our product development, marketing and distribution efforts all working together to ignite consumer interest and drive sales," said Rod Cousens, CEO, Codemasters. "Nearly half of our first week's sales are from the U.S. alone, which means momentum behind this series is taking hold in new territories."
Currently available on Xbox 360 and PC, DiRT is set to scream onto PlayStation3 later in the year.
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Date Added:Wed 20th Jun 2007 17:21
Rent before you jump onto the hype wagon. I prefer the feel of Rallisport2 and will... [ Read full comment... ]