In a joint statement, Bizarre Creations and SEGA have announced a new deal that will see the Project Gotham Racing developer produce a new multi-format format franchise to be marketed and distributed by the Japanese publisher.

The new partnership is the latest in a long line for SEGA who has completed deals in recent months with Silicon Knights, Petroglyph, Secret Level, Pseudo Interactive, Sports Interactive, and Monolith following their strategy of creating titles for the Western market.

“We are actively seeking partnerships with the world's best developers to create brand new franchises and re-create new games from existing SEGA IP," said Naoya Tsurumi, CEO of SEGA America and SEGA Europe. "We could not be happier that Bizarre Creations, a world-leader in successfully combining gameplay and technology, chose SEGA as their publishing partner to create a multi-platform blockbuster for the next-generation."

"We are privileged to be working with SEGA again," said Martyn Chudley, Managing Director of Bizarre Creations. "With their passion for games and forward-thinking approach, they are the ideal partner to make the most of our new concept."

With the clock on Bizarre’s website still counting down, we’ll have more news from the developer very soon…