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Apple Chief Turned Down CELL Offer In 2004 News
Jon Wilcox
13/06/2005

Reports suggest that the Mac boss turned down a face-to-face offer from Kutaragi-san himself...
One of the big news reports in the world of I.T. last week was Appleâs switch from IBM processors to Intel. Now whilst this wouldnât normally encroach into the videogames industry, one detail has emerged that has certainly proved to be quite interesting.
In an article for the New York Times entitled What's Really Behind the Apple-Intel Alliance, an âexecutive close to Sonyâ describes how Apple Chief Steve Jobs met with two representatives to discuss the processor options for the next-gen Macs in 2004: SCEI CEO and President Ken Kutaragi, and former Chairman and Group Chief Executive Officer of Sony Nobuyuki Idei. According to the report, Kutaragi-san tried to interest Jobs in accepting the CELL processor as the next chip for the Mac, but Jobs backed away because he was, ââ¦disappointed with the Cell design, which he believes will be even less effective than the PowerPC.â
The fact that the CELL processor has been billed by Sony as a versatile bit of hardware means that the disinterest of Apple is sure to be bit of a disappointment for execs at IBM and Sony â“ weâll have more news shortly.







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Jon Wilcox
03/07/2008
Latest updated removed following reports of the XMB not appea... [ Read full comment... ]
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