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Activision Predicts Another Slow Year For PS3 News
Gwynne Dixon
08/02/2008

Activision has suggested that Sony's PS3 could have another disappointing year in North America...
In Activision's conference call to investors following their Q3 financial results, the publisher has suggested that the PlayStation 3 will sell 3-4 million consoles in North America. This compares unfavourably to their other predictions of 4-5 million Xbox 360 sales, and more than 6 million sales of Wii units.
Activision's President and CEO, Mike Griffiths, announced the company's console sales predictions for 2008, which differ significantly (where PS3 sales are concerned) from similar figures that EA recently compiled as predictions for 2008.
EA gave a top-end estimate that both the PS3 and Xbox 360 will sell 5.5 million units in North America. Not only does this show that Activision's estimates are more conservative than EA's, but also that the publisher believes the PS3 won't lift itself from 2007's disappointing performance.
EA's estimates were not only positive for the PS3 in North America but Europe as well, where 6 million unit sales were predicted. This left the PS3 outselling Microsoft's Xbox 360 by as much as 3.5 million units in the Western Hemisphere during 2008.







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