More Articles on BOTS
Acclaim Adding Ads With IGAAcclaim Signs Massive In-Game Ads DealAcclaim Breaths Again
Acclaim Adding Ads With IGA News
Jon Wilcox
04/01/2007
The resurrected publisher signs a deal to integrate adverts into six of its free-to-play MMOs.
Having launched 'BOTS!!' during summer 2006, Acclaim Games has today confirmed that it's signed a deal with IGA Worldwide to provide in-game adverts to several of their subscription-free MMOs, including '9Dragons', '2Moons', 'BOTS!!', 'DANCE!', and two other unannounced titles.
"This agreement expands the growth of our advertising network into social gaming, delivering a mass market to advertisers wanting to access the powerful engagement and proven effectiveness of in-game advertising," said Justin Townsend, CEO of IGA Worldwide. "This is the first of a string of announcements in this exciting new space, with well over 20 titles signed and due for launch over the coming quarter, bringing our total available reach in line with that of a TV network." said Townsend.
"Acclaim Games' titles already deliver millions of impressions a day and with our growing list of titles we expect to break the ten million daily impressions within months" said Howard Marks CEO of Acclaim Games. "Acclaim offers its sophisticated multiplayer game content online for free and charges for optional in-game virtual items, and we are pleased to join IGA Worldwide's network that enables us to continue to offer our games free to players" added Marks.
Acclaim's strategy is to provide free-to-download, subscription-free MMOs, with income coming from micro-transactions, so today's announcement means that there'll be a further boost to the company's coffers in the coming months.
Anonymous
Date Added:Sat 17th May 2008 02:33
Anonymous
Date Added:Thu 10th Jan 2008 19:34
Anonymous
Date Added:Wed 2nd Jan 2008 01:26
Anonymous
Date Added:Sat 18th Aug 2007 22:13
Anonymous
Date Added:Mon 9th Jul 2007 22:48
M0nst3r
Date Added:Mon 9th Jul 2007 20:41
Anonymous
Date Added:Fri 6th Jul 2007 03:22
Anonymous
Date Added:Sun 1st Jul 2007 18:32
M0nst3r
Date Added:Sat 30th Jun 2007 00:52
Anonymous
Date Added:Fri 29th Jun 2007 23:36