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Submitted by Jon Wilcox on January 5 2009 - 16:58

The back-patting begins early in 2009, as Microsoft confirms 'best European Christmas in its history'...

Microsoft has today confirmed that lifetime sales of the Xbox 360 across the EMEA region (that's Europe, the Middle East, and Africa) have topped eight million units, and that Christmas 2008 was the most successful in the console's history,

According to data from Chart Track, the Xbox 360 was the fastest growing console of 2008, doubling its quarterly performance over the same period in 2007, and extending its lead over the PlayStation 3 in the territory to one million units.  However, despite a lead of six zeros the figure doesn't seem particularly impressive, given the Xbox 360's head-start over its Sony rival.  We guess that price drop in 2008 really was essential!

Chris Lewis, Regional Vice President, Interactive Entertainment Business EMEA, said:  “Christmas 2008 was a resounding success for Xbox 360.  2008 saw us grow faster than any of our competitors and we over-achieved in sales during the crucial Christmas selling period.  We reduced the entry-level Xbox 360 ERP in September, understanding the need for great value, and European consumers have responded enthusiastically.  With eight million consoles sold since we launched, and consistently out-selling PlayStation 3 in EMEA, we’re poised to build on this success in 2009.  This success was only possible through our partnerships with retail and with publishers, with whom we’ve worked closely to build a strong ecosystem in the region and to bring value to our shared customer base.  As we move into 2009 and an uncertain economic climate, we continue to be committed to offering the right blend of gaming and entertainment experiences at the right price.”
 
Nick Gibson, Founding Analyst, Games Investor Consulting, said:  “Microsoft appears to have enjoyed an excellent end to 2008 in Europe. According to GFK Chart Track data, the Xbox 360 recorded in excess of 100% growth in December sales compared to 2007 across the UK, France, Italy, Germany and Spain, well ahead of any other console. It also recorded comfortably the highest rate of year-on-year growth for the final quarter of 2008 overall.”
 
Nick Parker, Founder and Games Analyst, Parker Consulting, said:  “I have seen early returns for the December 2008 sales data indicating that Xbox 360 has shown a significant sales increase year on year and furthermore is ahead of its nearest rival in terms of lifetime consumer hardware sales in the EMEA region, with an installed base of over eight million units.”



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User avatar
By: Anonymous

Added:Tue 12th Jul 2011 00:16, Post No: 612

at last normal game talk rather than that supid fanboy crap thats been littering this site a few months ago, keep up the good work.


By: freeradical

Added:Wed 29th Jun 2011 11:55, Post No: 611

@Peter Corr: You'd be surprised actually. I've done TVG's news on a daily basis for nearly 4 years now, and the amount of rumours that end up having some kind of relevance to them is higher than you'd think. I'd maybe estimate it somewhere in the realms of 30-40% of rumours are at least based on something that was true somewhere along the line.

The real problem is the Chinese whispers effect: after a few drinks at a press event, one journalist tells another journalist something they overheard on a recent studio tour, and the whole thing ends up getting misconstrued and overblown in a rumour article. It's why the sources are often referred to as "familiar with the matter" or "close to [the developer]" etc.

In my career, I've held back a handful of potentially huge rumour articles like this (which have turned out to be vaguely true in the end, I might add). It's usually been because my 'source' told me with confidence that I wouldn't report it, or because the story would have been poorly verified and potentially inflammatory unless it was more substantiated. However, many other journalists would just report these kinds of stories anyway.

In terms of the speculation on new consoles that you're referring to, no rumours are going to force console manufacturers into rushing a new system out of the door. One of the Next Xbox rumours suggested that Microsoft has been working on a new system since 2006, and this wouldn't surprise me at all. My boss and I looked through Nintendo's R&D spending a couple of years back, and it's eye-opening to see how R&D spending ramps-up quite a few years before a new console's announcement.

A good rule of thumb is that you can expect a console manufacturer to at least be in the planning stages for a new system within 2 or 3 years of releasing its current machine. If Microsoft hadn't been sketching out ideas for its NeXtbox by 2008, then I'd be very surprised. Make no mistake, there will be a new Xbox machine somewhere within Microsoft's Redmond HQ by now. The only question is whether or not it's in the hands of developers at this point as well.

As far as rumoured images of new consoles are concerned, you're right - more often than not they tend to look nothing like the final product. There's a couple of reasons for this: fake images can be easily mocked-up by NeoGaf users with far too much time on their hands, but also a new console's design goes through numerous prototype stages before it reaches its final form. Rumoured images may have been accurate at one point but simply didn't end up reflecting the final design.



User avatar
By: Peter Corr

Added:Tue 28th Jun 2011 19:19, Post No: 610

haha fair enough.

to be honest though, over all the years, only a small handful of rumours in the gaming industry ever turn out to be actually true.  even before the internet, i have loads of old mags i could show you where they're going on about the next console, even with pics, which have all turned out untrue, or specualtion on the inevitable.

i think it's the media/whoever trying to force sony/microsoft into the next generation earlier than they both plan, which IMO would be a big mistake.  even the best pc hardware isn't AMAZING compared to the 2 current gen consoles.  ps3 is doing most of what a top end pc is doing with battlefront 3 for examples (albeit with a smaller resolution and a slower framerate), but seriously, i don't want to pay £500 for a ps4 for such a small step up right now.  there's not enough additional quality in the tech yet to warrant it.

there's plenty of scope in this gen yet imo.  'next gen' needs to be a much bigger step up.  ps1>ps2>ps3, each one was a huge step up in technology.  there's nothing like that to challenge ps3/360 yet, don't you think?  (don't even mention the wii2, nobody knows the specs yet hehe)


By: freeradical

Added:Tue 28th Jun 2011 15:43, Post No: 609

@Peter Corr: This is the game industry. Publishers and developers will deny whatever they want and call it rumour and speculation until they officially announce it themselves.

That's how it works. They will deny accurate reports to keep their publicity campaigns intact, or because they're under non-disclosure agreements.

For what it's worth, I find this latest round of rumours pretty sketchy anyway, which is why I wrote a couple of paragraphs at the bottom voicing doubt on the whole thing.

I had initially put up resistance to reporting on this latest round of Xbox 720 rumours but, as the rumours started to mount up, I thought it was at least worth bringing it to our readers' attention. To reiterate though, personally I'm sceptical and I think that's reflected in the tone of my writing.


By: freeradical

Added:Tue 28th Jun 2011 15:42, Post No: 608

@Post 607: Sorry, I didn't realise you'd used it first anon :)


User avatar
By: Anonymous

Added:Tue 28th Jun 2011 14:43, Post No: 607

...you stole my term "nextbox"! ><.


User avatar
By: Peter Corr

Added:Tue 28th Jun 2011 13:48, Post No: 606

who wrote this?  they've since denied there's even a timesplitters 4 in production, microsoft has said last week "xbox is half way through its cycle" and EA have quickly called the rumours about them "100% untrue".  this is a complete non story.  surely there's something better to report to us than absolutely made up nonsense? lol


User avatar
By: Anonymous

Added:Sun 08th May 2011 22:10, Post No: 605

now thats just a childish and quite poor responce from what your making out to be a mature adult, i clearly stated there is less chance of getting an infection by using legal web sites however nothing is hacker proof "learn to read please". google OS is or might not even come to light for at least a few years yet and dont expect linux to steal any of microsofts market share, if it really bothers you that much get an apple mac but really is there any need for the quite silly argumenton a gaming website.

 

untill you grow up and act your age please stop filling up these pages with your hate, if you dont like microsoft fair enough your not alone but for the people that do like microsoft please stop trolling them its just childish and the only one your showing up is your self.

 

i dont see any other music producers or games developers with such petty responces such as yours, they have more important things to do than going to gaming websites and sending childish replys, quite obviously you have quite a lot of time on your hands as most developers/music creators have their own blog sites in which to chat when they have some spare time.


User avatar
By: Anonymous

Added:Sun 08th May 2011 21:13, Post No: 604

lmao, i'm a music producer and i produce pc games for the likes of popcap too.  in other words, i do not pirate anything, from movies to music.  it's killing our scenes.  i've had a virus (which the virus software killed, not microsoft's windows or IE) simply from clicking a link from a mates phised account of facebook before.  you can get a virus from any website, especially if a nice hacker decided to leave the code on a normally trusted and active website.  (facebook being a good example).

quite unbelievable that you're calling me a 'fanboy' when you go on too then defend microsoft windows and IE on security with a total falsity of 'dont download illegal things then'.  erm, i dont.  it's no co-incidence that i've not a problem since flipping to google chrome.  i'm just waiting for linux to be more compatibile and/or google to come up with the os that's been rumoured, then i can get MS out my life forever.  and i recommend everyone else do the same.


User avatar
By: Anonymous

Added:Sun 08th May 2011 20:40, Post No: 603

jesus post 600 did your rattle fall out of your pram and post 602 your right post 600 is a hypocrite, the playstation has been hacked loads of times, just cause all the times before sony didnt shut its servers down dont mean its better or hasnt been hacked lol, the only poeople who get seriously bad security breaches in windows and internet explorer are morons who download illegal digital content, the security provided with windows is secure enough for people who dont partisipate in illegal activity such as illegally downloading games, movies, music and software.

 

if you just bought official software, games, movies, music ect you would have far less chance of being hacked, im not saying you wont get hacked just there is far less chance of it happening, nothing is hacker proof you moronic hypocrite.


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