Valentine's Day, a time to spend with one's beloved, one day of the year to show your true affections or perhaps just log into WoW and discover what Blizzard have in store, whilst your partner puts on weight eating through a pack of chocolates in front of the TV.

As part of the celebrations kicking off in Azeroth a strange love sickness will be infecting guards and townsfolk all across the nation, which players can attempt to get to the bottom of by speaking to concerned citizens in each of the major cities.

Similar to the recent Lunar New Year festivities, all the major cities will feature decorations such as ribbons, flowers and heart streamers, along with the odd occasional NPC sharing thoughts of love.

Guards and townsfolk throughout the capital cities will periodically become "amorous", identified by a floating heart above their heads. Please an amorous NPC with Love Tokens (available from innkeepers) and you'll receive special gifts, such as toys to play with (not that kind) and quest items to create Gift Collections.

Different Gift Collections are obtained at each capital city by collecting "quest items" from the inhabitant citizens. When you've collected a Gift Collection from each of your sides' cities, these can be turned into a Horde or Alliance Gift Colleciton, which in turn can be used to cast a vote for your favourite Azeroth hero. Simply hand your vote to Kwee Q. Peddlefeet, a goblin equivalent of Cupid who hangs out near each hero, and make sure to give him a /kiss to receive a special bonus. At the end of the holiday, Kwee will total the votes and decorate the dwellings of the winner with romantic doodads, whilst staying around for another week so that players can receive the benefits of a /kiss for awhile longer.

The heroes to choose from are: Bolvar Fordragon (Stormwind), King Magni Bronzebeard (Ironforge), Tyrande Whisperwind (Darnassus), Cairne Bloodhoof (Thunder Bluff), Thrall (Orgrimmar) and Lady Sylvanas Windrunner (Undercity).

Of course with love always come the chance of rejection (ask Jon), and there is always the possibility that an NPC will reject any advances you make towards them. When this occurs you'll find yourself temporarily "Heartbroken"; however as always friends are there to help you by offering a Friendship Bracelet to get you through those times of need.