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Submitted by Gwynne Dixon on June 9 2010 - 10:18

News from Take-Two Interactive’s financial report confirms sales of 5 million units for Red Dead Redemption...

Take-Two Interactive has announced via its Q2 2010 financial report that Red Dead Redemption has sold through a hugely impressive 5 million units after only three weeks on the market.

This flies in the face of pre-release claims from industry analysts (not mentioning any names – ahem! – Michael Pachter) that the Wild-West setting wasn’t strong enough to make Red Dead Redemption a blockbuster franchise, and that it would only manage to sell 2-3 million units. Today, gaming won.

While Redemption’s 5 million sales in three weeks doesn’t not quite reach the lofty heights of GTA IV’s 6 million in one week, it does nonetheless mark the Wild-West game out as a blockbuster franchise without a shadow of a doubt.

Take-Two has even confirmed that these 5 million sales make Redemption a profitable product, despite somewhat unsubstantiated claims that its development costs were in excess of $100 million (which were reported before the bulk of an expensive marketing campaign).

“While we invested significantly behind development and marketing in line with the quality and the scope for Red Dead Redemption, it is profitable for the quarter and is on track to become more profitable this year,” said Take-Two’s Executive Vice-President, Cindy Buckwalter in a post-earnings conference call. “So we're really excited about where it is; it's off to a great start and we really see a great future and great opportunities for that title.”

Strauss Zelnick, Take-Two’s Chairman added: “The successful worldwide launch of Red Dead Redemption reflects the unparalleled creative talent that is a distinguishing strength of Take-Two, and the title has set new benchmarks for quality and innovation. We are incredibly proud of our creative teams and their success in delivering some of the best interactive entertainment experiences. We have raised our outlook for 2010 to reflect these achievements.”

That’s all very well and good, Strauss, but technically that “unparalleled creative talent” lies with Rockstar, don't you think Mr. Zelnick? Take-Two's Director and CEO, Ben Feder offered a more enlightened opinion in the post-earnings conference call:

"One of the reasons that I think Red Dead Redemption was so succesful is because it wasn't another franchise. It was new content, it doesn't involve aliens, it doesn't involve army people; it involved a whole new way of looking at open world entertainment," he commented. "It really takes some of the best of what Rockstar has to offer in terms of a new point of view, in terms of delivering something new to consumers that delights them. We went left when everybody else went right and [was] exploiting franchises; we went ahead and delivered something new even this late in the console cycle. This console cycle is full of surprises and this is one of them."

Well said, Ben.

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By: peterw

Added:Mon 08th Nov 2010 04:07, Post No: 171

If your games are lacking that zombie feel, "Red Dead Redemption" has you covered. The "Undead Nightmare" extension pack adds zombies to the game.The pack provides new tasks while turning the entire world into a zombie world. In slightly less than a month, a disk pack that allows "Undead Nightmare" to be played alone could be accessible for purchase.


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By: Anonymous

Added:Thu 28th Oct 2010 21:28, Post No: 170

lol have the people at the mental hospital taken the computer away from you, if not they need to, i havnt bought this games yet but by any means GOTY is out and only costs 30 bucks ??? oh you mean £$ well say £/$ then you stupid retard.


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By: Anonymous

Added:Thu 28th Oct 2010 19:44, Post No: 169

because you bought the game for 60 bucks and paid an additional 30 for the dlc, that is milking.

optional you bought it and killed bigfoot omg how cool. a new game already its called agent lets go.


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By: Anonymous

Added:Thu 28th Oct 2010 10:45, Post No: 168

so how are they milking our pockets dry, DLC is optional you know you dont have to buy it lol yet another retard with no inteligence.


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By: Anonymous

Added:Wed 27th Oct 2010 23:08, Post No: 167

wow who cares about a dlc that should have been incluced in the hard earned 60 dollars price tag it came with. oh wow zombie dogs and bigfoot omg omg,  six hours of game play and tons of fuun for 10 bucks. nice rip off rockstar. how bout getting La Noire out sometime with in the net ten years and some news on Agent,  rather than milking this game till the end of time. yea yea its a good game but this dlc should have been included in the original. Lets go already with the next games from you rockstar, stop milking the [#@!?] out of this dam game, oh wait you two months ago that big news is coming SOON, haha yea u guys always say that and never produce, milk milk milk it till it washed our pockets dry, well never getn my 10 bucks.  


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By: Anonymous

Added:Tue 26th Oct 2010 11:01, Post No: 166

good

 

good


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By: Anonymous

Added:Sat 23rd Oct 2010 17:15, Post No: 165

A good debate is always good Free, however i can't say that the scores for GTA 4 were a 98, no way the game was that close to perfection. If for eamble it had the use of the amusement park, a la roller coaster, more interaction with buildings, more weapons, choppers, better police AI then we could talk about a 98, however IMO wasn't close to a 98, more of a 88. Well hopefully after this zombie fest of dlc for the 26th, then we will get some real news on a NEW upcoming rockstar game. But probablby not until they milk the dlc for a month or two, until we gets news. well i wont be buying this dlc, i ave dead rising 2 for zombies and that is a very good game and fun as hell to play, everyone is biting of the zombie thing now, oh yea and they are trying to sell the dlc now with bigfoot, and they will make tons of money from it, but not from me.


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By: Anonymous

Added:Mon 18th Oct 2010 21:15, Post No: 164

man this looks awsome getting to fight some more zombies also it seems more fun to kill zombies and not go to a little girl every day or waiting for a helicopter to save you also it seems better than going through ravanholm wow i could go on and on about this


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By: Anonymous

Added:Mon 18th Oct 2010 13:42, Post No: 163

did you not see the mass amount of pre owned copies lining the shelves of every game shop accross the world. it made a [#@!?] load of money, but its the worst onw in the series.
 
dont get me started on metacritic. its great in theory, but if all it is doing is averaging massivly overblown scores to begin with (most likely because R* marketing lined critics pockets with cash) then its a waste of time. simple as that.
 
and you could argue that publishers dont buy critic scores. well lets just say nothing EVER deserves a 10/10 EVER!. yet gta 4 got that countless time.
 
Just some food for thought


By: freeradical

Added:Sun 17th Oct 2010 16:19, Post No: 162

There have been LA Noire details since then. Edge ran a preview earlier this year, the game looked pinned down for release before Christmas, and then Rockstar took it off the radar again (presumably because they're still not entirely happy with it). You're right on Agent though - there have been no details since E3 '09.

Whatever the case though, if you're going to argue about the quality of GTA IV (which, by the way, got a 98 on Metacritic as well as staggering sales) then there's no hope of us having a reasonable debate.


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