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Welcome

Ubisoft Comments On Sales & Acquisitions News

French publisher's CFO comments on sales for Prince of Persia/Far Cry 2 and being beaten to the punch by Atari...

By Chris Leyton
Posted: 11/12/2008
Prince of Persia

Speaking at the UBS Annual Global Media Conference Ubisoft's CFO Alain Martinez has provided an update

Reported by Gamasutra, Martinez spoke about the French publisher's hopes for the recently released Prince of Persia, claiming that "2.5 to 3 million is clearly achievable."

Suggesting that greater sales would have a positive impact for Ubisoft, Martinez cautioned that if the title failed to reach 1.5 million units then it would have a downside factor.

Martinez moved on to talk about the sales of Far Cry 2, suggesting that the title hadn't been the immediate success that Ubisoft were predicting, but adding that the publisher hopes it will become a steady seller over the long-term and predicts overall sales of between 2.5 to 3 million units.

Portraying the mixed critical reaction to last year's Assassin's Creed, Martinez added that the company were fearful:

"To be honest, when Assassin's Creed launched and got 82 percent, we were desperate, and we thought we were going to die."

Nevertheless the title became a runaway hit and contrasted the lack of sales despite critical acclaim that surrounded Prince of Persia: Sands of Time.

Finally, Martinez confirmed Ubisoft's surprising intention to move for Cryptic Studios, who eventually became the subject of an acquisition from Atari.

"We lost one deal which we were a bit mad," he said. "We lost Cryptic; it's a US company that was taken by Atari...we were a bit disappointed."

However it seems further acquisitions are on the cards for the French publisher:

"We have about three deals within five million euro range that we are negotiating," he said.  "Most probably, one or two of them will be closed in the next three or four months."

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User avatar By: Anonymous

Added:Sat 21st Mar 2009 02:12, Post No: 26

I'm hurt by this decision

User avatar By: Anonymous

Added:Wed 25th Feb 2009 11:07, Post No: 25

Ubisoft...Thanks for nothing, assholes.

User avatar By: Anonymous

Added:Tue 03rd Feb 2009 20:15, Post No: 24

Probably the fact that unlike console fanboys PC gamers can see when they are being shafted up the arse for more money.  Paid for DLC is ruining console gaming.

By: SegaBoy

Added:Mon 26th Jan 2009 13:31, Post No: 23

Please refrain from piracy talk - it doesn't go down too well here!

User avatar By: jimboyen

Added:Mon 26th Jan 2009 06:22, Post No: 22

where can i download left 4 dead for free??

User avatar By: Anonymous

Added:Wed 31st Dec 2008 16:12, Post No: 21

best story geme!!

User avatar By: Anonymous

Added:Fri 19th Dec 2008 17:42, Post No: 20

the sims 3

 

User avatar By: Anonymous

Added:Thu 18th Dec 2008 15:25, Post No: 19

I JUST STARTED PLAYING, ITHINK IT IS REALLLY DONE WELL. BUT STILL TO CONQUER THE DEPTH OF THE GAME. STORYLINE IM LOOKING FOR. YOU REALLY NEED TO FEEL YOU'RE THE HERO. I LOVE THE ANIMATIONS. LIKE ASSASIN'S CREED IT IS CREEPING UP MY LIST OF BEAUTIFULLY MADE GAME

By: SegaBoy

Added:Mon 15th Dec 2008 15:04, Post No: 18

Well it won't be that long before you do, can't imagine the end credits will take you too long to discover.

User avatar By: Anonymous

Added:Sat 13th Dec 2008 18:25, Post No: 17

i can't stop playing it

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