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Developer spends eight weeks making it’s own television advert...
Valve are funny. And smart. So when it came to making a TV spot for upcoming FPS puzzler Portal 2, they decided to eschew traditional advertising agencies, and make use of their in-house talent instead.
“No one knows the product better than the folks who made it,” Valve’s marketing VP Doug Lombardi told trade website MCV.
“We’ve had many creative kick-off meetings with agencies over the years, and you’d be shocked by the treatments that have come back. Copycat treatments. Cliché treatments. Treatments that reveal the agency wasn’t listening in the initial meeting.”
“With the Portal 2 ad, we playtested it and were able to make changes during production. With an agency, those types of tests are too often left to a post-mortem – at which point, the value of those realisations is pretty close to worthless.”
Portal 2 is released on April 21st in the UK. Check out our hands-on co-op preview here.
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Game Information
Available On:
PC, 360, PS3
| Release Date: | Players: |
|---|---|
| Out Now | 1-2 |
| Publisher: | Genre: |
| Valve Software | Puzzle |
| Developer: | PEGi Rating: |
| Valve Software | 12 |
Awards won:
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Added:Mon 09th May 2011 14:21, Post No: 16
hey no advertising here "tomtom" lol.
Added:Wed 04th May 2011 17:17, Post No: 15
And that answer applies to both Toms.
Added:Wed 04th May 2011 17:16, Post No: 14
Damn straight, Tom.
Added:Wed 04th May 2011 16:40, Post No: 13
looks like i will be buying this!
Added:Fri 22nd Apr 2011 11:51, Post No: 12
It is just as fantastic as the 10/10 suggests, worth the wait! Quite a lot has gone into the storyline too, and it entire game including puzzles/levels are a fair bit bigger but it doesn't loose anything from it.
Added:Thu 26th Aug 2010 12:39, Post No: 11
It's looking absolutely amazing at this stage. The only concern I have is the expansion and the demands this places on the design team.
The original Portal was condensed, small rooms where the puzzles were tightly woven. Portal 2 appears to be on a much larger, grander level and I just hope the puzzles and their solutions don't loose the focus.
Don't want to be walking around aimlessly too much - even if Steven Merchant is providing the comedy in the background.
Added:Thu 26th Aug 2010 12:31, Post No: 10
Really cant wait for this, couldnt put down the first portal.
Added:Fri 20th Aug 2010 04:37, Post No: 9
This comment has been removed by a moderator.
Added:Wed 09th Jun 2010 21:22, Post No: 8
h7pe usually I agree with most of what you have to say - but on this one you're so wrong I don't even know where to start :)
Added:Wed 09th Jun 2010 20:26, Post No: 7
I love the half life games, but i never realy got into portal. Didn't see the point of it