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Recent movement from retailers have led to price reductions of £50 on Sony's entry-level PS3...
Following rumours of a PS3 price cut that emerged last week, online retailers in the UK have now started to slash the price of existing 160GB PS3 models.
Play.com is now listing 160GB PS3's for £200, which represents a £50 cut from the unit's RRP, while GAME had been listing an identical offer before the model went out of stock on the site.
The original rumour speculated that Sony may cut the price of its entry-level PS3 to £200 at Gamescom in August, although this movement from retailers now indicates that a new model will be introduced by Sony at the event.
Any prospective new model will likely offer increased hard-drive space and may ship with smaller chip-sets to reduce manufacturing costs. These latest reductions from retailers appear to be in an effort to clear stock before the new model is announced.
Whether or not a new model will result in the speculated £50 price cut remains to be seen, although Play and GAME wouldn't be making such significant cuts at this stage if the incoming SKU wasn't able to offer much better value for money than what's currently available.
More as we get it...
Update: A Sony spokesperson has now told MCV that the 160GB PS3 is not being phased out and, instead, recent price cuts are merely the result of retailers being "aggressive".
"Retail are currently being very aggressive with the price of the 160GB model to the obvious advantage of consumers," the spokesperson said.
"This means demand is currently high and in some areas, stock is lower than we'd like. That said, we will be addressing this with additional shipments in the very near future."
We smell a fish, as the explanation from Sony appears to fly in the face of basic economics. Stock is low so prices go down? We're pretty sure it's supposed to be the other way around. In other words, don't count out the possibility of a new entry-level PS3 model quite yet...
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