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Sony announces worldwide price reductions for the PS3 at Gamescom...
Sony has cut the prices of its 160GB and 320GB PlayStation 3 models worldwide, effectively dropping the entry-level price of a PS3 in the UK to £199 from its previous price tag of £249.
The announcement was made at Gamescom yesterday and UK retailers have already started rolling out the price drop. As well as the reduction to £199 for a 160GB model, Sony has also dropped the cost of a 320GB unit by £50 to £249.
Similar reductions have been announced for other territories, with the US price for a 160GB console now being set at $249 ($299 for the 320GB model) – prices for the console SKUs in continental Europe will now be 249 euros and 349 euros respectively.
Effectively then, the PS3 is now competing on relatively even terms with the price of an Xbox 360 despite having been the more expensive option throughout this console generation so far. Although the price of an entry-level Xbox 360 is £149.99 in the UK, that unit only comes with a 4GB hard-drive (the next model up with a 250GB HDD costs £199.99).
With Microsoft recently on the bandwagon about its Xbox 360 sales figures in the US, where the platform has sold more consoles than either the PS3 or Wii so far this year, this move by Sony has no doubt been implemented with the intention of regaining ground on the Xbox 360.
Despite launching over a year later than the Xbox 360, the PS3 has managed to gradually catch-up on Microsoft's sales figures over the last few years with both consoles now tallying 55 million and 52 million units respectively at the last official count.
Nintendo's Wii, meanwhile, has sold around 88 million units worldwide. The console has now been dropped in price to £129.99 in the UK with an option of bundles. However, Nintendo has announced a new model of the Wii at Gamescom that comes without backwards compatibility for Gamecube games and hardware. The current model will be phased out in Europe as this new one is rolled out later in the year.
Nintendo's Wii U console, which was announced at E3 earlier this year, is due for release next year with rumours pointing towards a summer launch.
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