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BT takes an interest in OnLive and gets exclusive rights to the game streaming service...
OnLive, the game streaming service, today announced a significant partnership with BT, granting the telecommunications provider the exclusive rights to bundle the OnLive service with its broadband packages throughout the UK.
In addition, BT has taken a 2.6% interest in OnLive Inc.
OnLive provides a revolutionary way to purchase and play video games, streaming the feed via the Internet to any TV, PC or Mac. Gamers simply connect and play, there's no need to wait for a download or worry about meeting the hardware specification.
“Entertainment is going to be at the heart of what we offer customers in the future," Gavin Patterson CEO of BT Retail claimed. "The partnership with OnLive complements our existing BT Vision service. It’s great for our customers - they’ll have access to a huge catalogue of games, available instantly on their TV or PC without expensive hardware. And it’s great for BT - it will enhance our premium broadband position and we’ll be entering into a market that’s worth more than £2billion.”
Steve Perlman, CEO of OnLive, added: “The UK market is extremely important to OnLive and our videogame publishing partners as we expand into Europe. We view BT as the ideal UK partner. As gamers are moving increasingly to online game distribution, OnLive delivers video games as a pure form of online media, playable instantly on almost any video-capable device attached to the internet. The implications are nothing short of transformative to video games and in time, all interactive media. OnLive is delighted to be pioneering this revolutionary technology in the UK together with BT”.
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