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Industry Analyst, Michael Pachter describes Activision's Modern Warfare 2 price hike as a "business decision"...
Despite suggestions that Modern Warfare 2's price hike could be related to a weak pound, industry analyst Michael Pachter has indicated that the game's £54.99 UK pricing is merely a "business decision" by Activision.
Speaking to Eurogamer, Pachter noted that the pound is stronger today than it was when CoD5 launched last year and suggested that Activision is simply increasing the price because it can, rather than because it has to as a result of market forces.
"Activision knows it has a 'hot' game, knows that the market will pay an additional 10 per cent, and has decided to increase price accordingly," said Pachter. He then described the question of whether or not this is fair as "a difficult one" to answer.
"My guess is that this is a one-time test for Activision," continued Pachter, "and that they will re-think the strategy after seeing if it angers consumers. If there is no consumer backlash, I think we may see higher pricing on other games, regardless of the GBP/USD translation rate."
You heard the man! Make with the backlash before every publisher thinks it can rip-off the UK consumer with £54.99 RRPs. We're in the middle of a depression for crying out loud!
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Modern Warfare 2
Game Information
Available On:
PC, 360, PS3
| Release Date: | Players: |
|---|---|
| Out Now | Online |
| Publisher: | Genre: |
| Activision Blizzard | FPS |
| Developer: | PEGi Rating: |
| Infinity Ward | 18+ |
Awards won:
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Added:Sat 29th Jan 2011 15:47, Post No: 848
DOES ENYONE NO HOW TO GET ME EVERYTHING UNLOCKED
Added:Sat 29th Jan 2011 15:45, Post No: 847
WHO WANTS TENTH PRESTIGE FOR FREE?
10 PEOPLE
Added:Sat 29th Jan 2011 15:43, Post No: 846
WHO WANTS TO GET 10TH PRESTIG FOR FREE PS3
Added:Fri 29th Oct 2010 23:37, Post No: 845
its an 18 asthats the age teens turn into adults or at least thats what the law says however as most 18 yearolds dont behave in a mature manner thses days i could well see this going up to 21 like in america.
Added:Fri 29th Oct 2010 09:37, Post No: 844
i dont know why it an eighteen though, its practically the same as modern warfares
Added:Tue 26th Oct 2010 15:53, Post No: 843
moder warfare 2 rules !!! the best game of cod yet man they should start making them 15s again man the 18 certifecate sucks :( well black ops should be a 15 coz infinity ward are out of business so its treyarch now man hoorah!!!
Added:Mon 20th Sep 2010 11:59, Post No: 842
Why stop at 21 :)
Added:Mon 20th Sep 2010 11:20, Post No: 841
post 840 are you deliberatly trying to act like a retard, i said the age should be put upto 21 at least then some parents might reconsidder purchase for there spoilt children.
Added:Sun 19th Sep 2010 17:03, Post No: 840
Strange it says 18 on my COD:MW2 box
Added:Sat 18th Sep 2010 22:11, Post No: 839
shouldnt be a 15, dam stupid kids playing adult games "no wonder the jamie bulger murder happend and similar murders are still happening" KIDS SHOULD NOT PLAY FPS GAME PERIOD, the age rating should be put upto 21.