Activision Expands Upon CoD Online Plans News

Activision today provided further suggestions that it will be bringing an MMO strategy to the Call of Duty franchise, following previous hints that such a strategy is on the cards.

Speaking at the BMO Capital Markets Conference and reported by IGN, Thomas Tippl Activision-Blizzard CFO claimed that a mutually beneficial relationship between the teams working on Xbox Live and PSN along with Blizzard could herald a Call of Duty title with micro-transactions and additional MMO features.

"It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay," he said. "There's good knowledge exchange happening between the Blizzard folks and our online guys."

"We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that," he added. "I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty."

Although such a strategy seems at odds between the wildly different players of CoD and WoW, Tippl seems convinced that it's gamers who are demanding such a move.

"Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that," Tipple claimed.