To create your free account, please enter your email address and password below. Please ensure your email is correct as you will recieve a validation email before you can login.
To log in to your account, please enter your email address and password below:
To reset your password, please enter your email address below and we will send you a link to reset it.
Activision forecasts further declines for the music game market during the coming year...
Despite an unprecedented rate of decline in the music game market last year, Activision has stated that it believes the market for these types of games will decline still further in 2010.
"In 2010 we are anticipating further declines in the music genre overall as the casual consumer proves less robust and the business naturally continues to migrate from hardware bundles to software only sales," said Activision's CEO and President, Michael Griffith in a post-financial report conference call.
"This year fewer SKUs will service a broader audience. In 2009, we released 25 music SKUs and in 2010 we plan to release less than 10. In 2010, we will not want any PS2 SKUs or a high-priced Band Hero product," added Griffith.
"We are focusing our efforts against two major music base products. One, for Guitar Hero and the other, for DJ Hero, both of which will launch in the back half of the year," he said.
These are damning words from arguably the most prolific music game publisher in the world, and it might explain why EA doesn't appear to have signed an agreement with Harmonix to publish Rock Band 3 yet.
Thanks, Seeking Alpha.
TVG Store - Finding you the cheapest price for: