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Activision rules out an online multiplayer subscription fee for Call of Duty...
Activision Publishing CEO Eric Hirschberg has said that the company “will never, ever charge for the multiplayer” of its Call of Duty games.
Speaking to IndustryGamers, Hirschberg reiterated Activision’s public stance on a multiplayer subscription fee:
"Are we going to be charging for multiplayer? The answer is no.” He said.
“The experience you have out of the box, connecting with the online community to play Call of Duty is absolutely integral to the experience and we'll never charge for that. It's not going to be something we'll attempt to monetize; it's part of the package."
"Nothing we or anyone else tries is going to work if it doesn't have tremendous value for people and add a tremendous value to the gaming experience.” Hirschberg noted,
“there are certainly a lot of behavioral shifts towards long-standing online relationships... But at the end of the day, all I'm trying to get across is I can unequivocally say we will never, ever charge for the multiplayer."
This latest denial comes after months of backtracking following comments made by Activision CEO Bobby Kotick in June, who told the Wall Street Journal that he “would have Call of Duty be an online subscription service tomorrow” if he could. Kotick said at the time that a subscription based service would “hopefully” be coming to the CoD series, stating that such a service would allow developers to “create so many things, and make the game even more fun to play.”
Check out our in depth feature on the CoD subscription debate here.
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