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6.5 million unit sales recorded in North America and the UK alone on day-one...
Activision's Call of Duty series has broken the day-one sales record for all forms of entertainment yet again, marking its third successive year of blockbuster record breaking with the release of Call of Duty: Modern Warfare 3 last Tuesday.
The title recorded 6.5 million unit sales in North America and the UK alone, a full half a million higher than some of the most optimistic projections from industry analysts in the run-up to launch. This adds up to an estimated $400 million (£251 million) in total revenues for the first day of sales.
In comparison, CoD: Black Ops managed $360 million (£223 million) in revenue and 5.6 million unit sales on day-one last year, while Modern Warfare 2 reeled in revenues of $310 million (£187 million) and 4.7 million unit sales back in 2009. All that talk of EA's Battlefield 3 pinching a portion of CoD's market share does appear to have amounted to little more than that: talk.
“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time.”
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