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Activision's flagship franchise breaks through day-one sales records for an entertainment product at launch...
It's done it again. Activision's Call of Duty series has broken day-one sales records for the whole entertainment industry, totalling $360 million (roughly £223 million) in revenues during the first 24 hours of sales in North America and the UK alone.
The revenues came from 5.6 million unit sales in total, nearly a million more than Modern Warfare 2 managed in its first day of sales last year. Admittedly Black Ops has an extra SKU on the Wii to push its sales figures up, although the lion's share of transactions are likely to have come from the Xbox 360, PS3, and PC platforms.
"There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year's five-day global sales record of $550 million," said Bobby Kotick, CEO, Activision Blizzard, Inc. "The game's success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis."